The Motto of Mad Men-"the "I Want My Country Back" slogan. A motto that would be called treasonous if uttered by throngs of blacks, Latinos or Native Americans has been deftly sculpted by conservatives into an accepted clarion call for white power. Cloaked in the proud patois of patriotism and protest, the refrain has become a dog whistle to a Caucasian population that feels threatened by impending demographic and public policy changes.
As a marketing masterpiece, the slogan would certainly impress the old Madison Avenue mavens. The trouble is that as a larger political ideology, its hateful and divisive message is encouraging ever more misguided madness." Download entire opinion by David Sirota in PDF format.